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Panasonic India festive offer gift bonanza for every Panasonic shopper to enhance image of youth Lifestyle products. Panasonic India plans to launch a wiide range of home care products by April 2013 to earmark earn about Rs 3,000 crore., said Manish Sharma, managing director (consumer products division), Panasonic India. He added the company’s plans would be “a game-changer for Panasonic in India. Once a household name, the company remained silent during 2002-2008 in the Indian market. After that, it has been trying to re-establish its presence, backed by brand recall. Youth-focused products would definitely give an edge to the company’s growth”.

Enunciating the details of company market strategy,Manish said the personal care and grooming market for men in India is estimated at about Rs 1,500 crore, with annual growth of 25 per cent.Panasonic India reported sales of Rs 5,500 crore, and  sales for 2011-12 stand nearing at Rs 10,000 crore, according to a company statement. Panasonic has plans  to target record of Rs 12,000 crore of revenue from the consumer products division, taking the group’s overall revenue to Rs 25,000 crore within three years.When asked to comment on the company's forte products  Manish said  Panasonic India had plans by 2015,to invest $300 million in India in marketing, factory and research & development. Sharma said Panasonic’s prime products   are flat panel TVs and air conditioners , company would focus on washing machines, refrigerators and microwave ovens in  year ahead.

 Panasonic at the lifestyle segment currently, its beauty and grooming products contribute very little to the company. Initially, the company would import all youth-focused products from Japan. However, Sharma said a few products could be designed specifically for the Indian market. “Localisation is the key for us. About 30 per cent of all our consumer products are made in India. By December, Panasonic would start production from three more factories, raising the localisation to about 70 per cent,” Sharma said.

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