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PRESS RELEASE

Tata DOCOMO & Dell Join Hands—Launch Unique Bundled Broadband Program
 
·        One-stop solution to purchase data connection and laptop together
·        Offer valid in 150 cities and 1,000-plus retail locations countrywide
·        Amongst largest channel outreach programs by any telecom company
·        Photon Plus advantage: Faster, seamless connectivity all over India
 
New Delhi, 3 October 2012: Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited, and Dell, one of the leading providers of services and solutions worldwide, today announced a partnership to launch a unique bundled broadband offering for customers in India. Under this alliance, customers buying Dell laptops will get a Tata Photon Plus post-paid connection at a special price, ensuring faster and seamless connectivity across India while using the laptop.
 
Commenting on the announcement, Mr. Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices Limited, said: “At Tata DOCOMO, we constantly strive to come up with innovative offerings to enhance the user experience for our customers, and this partnership with Dell reiterates that commitment. Through this partnership, customers will enjoy Dell’s high-performance and cutting-edge products, along with DOCOMO’s trusted and seamless connectivity through the Photon Plus device, ensuring an unmatched browsing experience.”
 
Commenting on the tie up, Mr. Mahesh Bhalla, Executive Director & General Manager, Consumer, Dell India, said, “At Dell, we have a strong consumer-centric strategy where we believe in creating products with our customers’ need in mind, helping them explore a world of possibilities. We are glad to form this partnership with Tata Teleservices, which is one of the largest Internet Service Providers in the country. This alliance helps us in enabling our customers to pursue their passion through technology, and allow them to have an always connected lifestyle with ubiquitous Internet connectivity.”
While the offer entitles customers purchasing Dell laptop to a Tata Photon Plus connection at a special price, with the first month of usage coming absolutely free, the partnership will be subsequently extended to include Tata DOCOMO’s cutting-edge 3G products as well. Furthermore, customers will also get other unique benefits such as choosing their own personalized usage limits.
 
At present, Dell will be offering this unique bundling option to customers of laptops in 152 major towns and cities across India.
 
Tata Photon Plus Mobile broadband service allows customers to be connected anytime, anywhere—not only for e-mails, but also for watching Live TV, downloading and uploading heavy files, photo sharing, etc. It also supports entertainment services such as music download, video streaming, as well as sharing of images, videos and files.
 
The partnership will leverage cutting-edge tools to simplify the Customer Acquisition Process for both users and channel partners, also being an industry-first in terms of the Electronic Customer Acquisition process. Furthermore, a dedicated Customer Care wing will address customer requests and queries, cutting down on lead times and resulting in a better after-sales experience.

About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services. For details, visit www.tatateleservices.com and www.tatadocomo.com.

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