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Star India 's Life OK channel launch serial Savdhan India

Life OK was launched by Star India last year in last December.Ajit Thakur,General manager,Life OK told the media while launching its new serial "Savdhan India" premieres on Monday,23rd April at 11 PM narrating the serial will be dased on real-life crime stories that have held the nation to ransom.Life OK  channel has been watched by 40 crore Indians since it has gone on air.Talking about revenue generation he said the channel is exploring digital media besides the conventional TV format.Channel plan towards engaging advertisers to be a part of its promotion campaigns to seek better engagement and provide value for money to brands.
“We want to provide an opportunity to our advertisers to be a part of our campaigns and reach out to audience in a much larger way. By doing this we want to provide more value for money to them,” he said.

Savdhan India is not just another show,its a campaign against crime and violence in India,to warn people  and make them aware of these inglorious violence,Show kick started with a unique Protest against Crime march led by its anchors,Sushant and Gaurav at jantar Mantar at 10.30 AM on April 23.

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