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airberlin entered IATA Billing & Settlement Plan in India
Mumbai, 25th March, 2015 – airberlin, the second largest airline in Germany and the seventh largest in Europe is proud to announce that it joined IATA’s Billing & Settlement Plan (BSP) as of 13.03.2015. Participation in BSP India enables all IATA-accredited travel agents in India to issue e-tickets on using their respective Global Distribution Systems (GDS) via AB-745 capping. AVIAREPS India, GSA for airberlin will manage all the capping requests.
airberlin already has interline agreements with Etihad (EY-607) which is a strategic partner, as well as with Heli Air Monaco (YO-747). Travel agents can double-check the same by accessing the Sales Restriction fare note of the respective fare. The airline’s host system is Amadeus, which generates a singular GDS PNR or Vendor Locator.
Speaking on the occasion, Ms. Stella Warmuth, Area Manager Middle East, Asia Pacific & Africa, airberlin said, “BSP is key to a strong distribution especially in a large country like India. By being present on this system we are positive that we will generate wider demand through greater service offerings to our trade partners. We have recently added Calcutta to our list of codeshare destinations. This means we are now offering daily connections in codeshare with our partner Etihad Airways to and from seven cities in India: Delhi, Bombay, Chennai, Hyderabad, Kochi, Bangalore and Calcutta. Via Abu Dhabi, India is very well connected to airberlin’s worldwide route network, especially within Europe”.
The new routes to Stuttgart and Vienna and the double-daily flight to Berlin via Abu Dhabi do seamlessly complement Etihad Airways flights from India.
About airberlin
airberlin is one of the leading airlines in Europe and flies to 150 destinations worldwide each year. The second largest airline in Germany carried more than 31.7 million passengers in 2014. airberlin offers a global route network through its strategic partnership with Etihad Airways, which has a 29.21% share in airberlin, and through membership of the oneworldsup> airline alliance. topbonus, the frequent flyer program of airberlin is one of the leading programs in Europe with more than 3.5 million members. The airline with the award-winning service operates codeshare flights worldwide with 20 airlines. The fleet is among the most modern and eco-efficient in Europe. Together with other airlines, airberlin belongs to Etihad Airways Partners, a new brand with which Etihad has been uniting shared activities since the end of 2014.
Press Contact:
airberlin Aviareps
Janina Zitz Anagha Nabar
Press Officer Manager Corporate Communications
Phone:+49 30 3434 1500 Phone: +91 9920557947
Fax: +49 30 3434 1509 E-mail: anabar@aviareps.com
E-mail: janina.zitz@airberlin.com
http://www.airberlin.com
http://www.facebook.com/airberlin
Emir of Qatar holds talks with PM Modi; India, Qatar sign six deals
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Prime minister Narendra Modi is holding delegation level talks with Emir of Qatar Sheikh Tamim Bin Hamad Al-Thani in New Delhi. Increasing commercial and economic exchanges and special focus on the Make in India initiative are on the agenda of the delegation level talks between India and Qatar.
The Emir of Qatar Sheikh Tamim Bin Hamad Al Thani who is on a two-day official visit to India was accorded a ceremonial reception at the forecourt of the Rashtrapati Bhavan this morning.
He is scheduled to meet President Pranab Mukherjee and Vice President Hamid Ansari in the evening.
Meanwhile, India and Qatar today signed six pacts of understanding in key areas including Transfer of Sentenced Persons and Radio and Television. The MoUs were exchanged between External Affairs Minister Sushma Swaraj and her Qatari counterpart Dr Khalid Bin Mohammed Al Attiyah today.
Under the agreement on Transfer of Sentenced Persons, Indian prisoners convicted in Qatar can be brought to India to serve the remaining part of their sentence. Similarly Qatari citizens convicted in India can be sent to his home country to serve their sentence. This agreement will enable the sentenced persons to be near their families and help their social rehabilitation.
The other MoU intends to encourage regular exchange of radio and TV programmes and material between Prasar Bharati and Qatar Media Corporation.

Navy Dornier aircraft crashes into sea near Goa

Mar 25
A Dornier aircraft of the Indian Navy on a routine training sortie crashed into sea about 20 nautical miles South West of Goa last night. The Naval Air Station at Goa lost radar and communication touch with the aircraft at 10:02 PM on 24 Mar 15.The aircraft is feared to have crashed soon thereafter. The aircrew on board the ill fated aircraft comprised of two pilots and one observer.
One pilot was rescued by a passing fishing boat. Six Naval ships and four aircraft were immediately deployed to search for remaining two officers.The Navy has ordered a Board of Inquiry into the accident.
25 MARCH 2015
MARKET SPOTLIGHT
Venture Vietnam

Opportunities for Hong Kong manufacturers to relocate production in Vietnam remain strong, as exporter confidence rises.

Confidence among Hong Kong exporters rose in the first quarter of 2015, according to new research data from the Hong Kong Trade Development Council (HKTDC).  More
HEADS-UP
HKTDC MOU with Thailand and Myanmar
The HKTDC has joined hands with its ASEAN counterparts to strengthen trade ties.
INSIDE CHINA
Zen Sales
The unprecedented growth in the number of Buddhists on the Chinese mainland in the last 30 years has spurred strong demand for related merchandise.
FIRST PERSON
Sky’s the Limit
Find out how Hong Kong’s most famous entertainment brand is further expanding into the Chinese mainland.
VENTURE HONG KONG
In the Zone
The world’s first live interactive online yoga studio, Yoogaia, has arrived in Hong Kong.
LIFE & STYLE
Where the World Comes to Play
It’s the time of year when Hong Kong’s business community prepares for a bumper month, revolving around the annual sporting and entertainment carnival, the Hong Kong Rugby Sevens.

UPCOMING EVENTS

2-5 April
Hong Kong Product Roadshow in Turkey – International Housewares…
6-9 April
HKTDC Hong Kong International Lighting Fair 2015 (Spring Edition)
8-10 April
The 27th Guangzhou International Toy & Hobby Fair

MULTIMEDIA

Springboard to Success
Toy-gift Shopping in China

RESEARCH

Yangtze River Delta Urbanisation: Jiangsu’s Changing Retail Scene
Production in Sri Lanka: Practical Tips and Risk Analysis
China’s Children’s Clothing: A Market-driven Case Study

ADVANTAGE HKTDC

Experts lead the way to Myanmar with Belmond in 2015
INDIA, March 2015
Experts lead the way to Myanmar with Belmond in 2015
Belmond announces line up of expert guest speakers in Myanmar for 2015. An esteemed military leader, an academic specialist, a bestselling author and an award-winning photographer are the experts poised to host enriching journeys on board Belmond Road to Mandalay and Belmond Orcaella this year, as part of the inaugural guest speaker programme.
Patricia Schultz, author of acclaimed, 1,000 Places to See before You Die, General Sir Michael Jackson, Chief of the General Staff of the British Armed Forces 2003-2006, Justin Watkins, Senior Lecturer in Burmese studies and Linguistics at School of African and Asian Studies (SOAS), University of London, and Sue Flood, award winning wildlife photographer, will provide immersive and educational holiday experiences for guests during their time on board.
With 2015 marking 20 years since Belmond’s first endeavour into Myanmar, experts will impart personal insights, skills and experiences as the cruisers journey down Myanmar’s famed waterways. Speakers will join guests on daily excursions and also host lectures and skill lessons on board. The programme will complement guests’ exploration of Myanmese culture.
Acclaimed wildlife photographer Sue Flood’s first book, Cold Places, was recognised for its excellence in the International Photography Awards in 2011. With the undiscovered Myanmar wildlife to photograph, guests take part in photography workshops and learn the different skills needed to photograph still and moving mediums.
Retired British Army officer, General Sir Michael Jackson’s illustrious career has spanned almost 45 years culminating in his appointment as Chief of the General Staff in 2003. Having served globally, General Michael will enlighten guests with stories from the front line and offer leadership skills workshops for those on board. Having seen war-torn countries recover and return to normality, General Michael is excellently positioned to comment on the rebirth of Myanmar and its next chapter.
A veteran travel journalist, Patricia Schultz has 25 years of travel experience to her name and is the author of the #1 New York Times bestselling travel guide, 1,000 Places to See before You Die. With a wealth of travel knowledge to impart, Patricia will host lectures, offer travel advice and explain to guests why Myanmar features so prominently in her book.
Myanmar academic specialist, Justin Watkins teaches Burmese culture and linguistics at SOAS University. Specialising in the deaf communities of Burma and the phonetics of Mon-Khmer language, Justin will lead a beginner’s course in Burmese phrases and also Burmese writing whilst on board.
Belmond Road to Mandalay is celebrating its 20th anniversary in 2015, the ship journeys between Bagan and Bhamo via Mandalay on the Ayeyarwady River. It shares the waters with sister ship, Belmond Orcaella, which voyages along the rarely visited Chindwin River for an adventure into some of the country’s most dramatic scenery. Those wishing to explore the city of Yangon can shoulder their cruise with a stay at Belmond Governor’s Residence, a romantic colonial –style mansion in the heart of the city.
Sue Flood has hosted journeys on Belmond Road to Mandalay on 14 March and 18 March and will again on Belmond Orcaella on 22 October 2015. General Sir Michael Jackson will be hosting an eleven night journey on board Belmond Orcaella on 5 August 2015. Justin Watkins will host a eleven night journey on board Belmond Orcaella on 5 September 2015. Patricia Schultz will host guests on board Belmond Road to Mandalay for a seven night cruise on 7 November 2015.
Prices for Sue Flood’s three night/four day journey from Mandalay – Bagan on board Belmond Road to Mandalay start from £1,640 per person based on a stay in a state cabin and including table d’hote meals, soft drinks, internal flights between Yangon and the ship as per the itinerary and all excursions. For further departure dates or to book please visit belmond.com or call 0845 077 2222.
Monday 23 March 2015
भारत में मीडिया में ब्राह्मणों और बनियों का ही वर्चस्व है: अरुंधति रॉय
अंग्रेजी की सुप्रसिद्ध लेखिका अरुंधति रॉय ने भारतीय मीडिया पर अपना बयान देकर एक नए विषय को जन्म दे दिया है…

TRP: टॉप-10 वीकडे शोज में Zee ने और वीकेंड शोज में कलर्स ने मारी बाजी, जानिए कैसे…
साल 2015 के 11वें हफ्ते (8-14 मार्च) में हिंदी जनरल एंटरटेनमेंट चैनल्स की व्युअरशिपर रेटिंग के जो आंकड़े सामने आए हैं उनमें कलर्स को छोड़कर बाकी अधिकांश बड़े…

अरनब गोस्वामी के खिलाफ आउटलुक की कवर स्टोरी पर पत्रकार संघ ने उठाए ढेरों सवाल
जर्नलिस्टस्ट्स फोरम असम (जेएफके) ने आउटलुक पत्रिका की आलोचना की है जिसने अपने एक अंक में पत्रकार अरनब गोस्वामी के खिलाफ कवर पेज आर्टिकल छपा है…

BW के कार्यक्रम में सांसद मीनाक्षी लेखी ने निर्भया डॉक्यूमेंट्री पर बैन को इस तरह सही ठहराया
पिछले दिनों लेस्ली उडविन की डॉक्यूमेंट्री इंडियाज डॉटर (‘India’s Daughter’) चर्चा में रही, खासकर इसके संबंध में उठे विवादों के चलते…

194 साल के इतिहास में पहली बार इस बड़े अखबार की एडिटर-इन-चीफ बनीं एक महिला पत्रकार
ब्रिटिश अखबार ‘गार्जियन’ के 194 साल के इतिहास में यह पहली बार है कि इस अखबार ने किसी महिला को अपना एडिटर-इन-चीफ बनाया है…

‘TV पत्रकारों को भी मिले मजीठिया वेज बोर्ड का फायदा’
जर्नलिस्टस्ट्स फोरम असम (जेएफके) का कहना है कि देश भर के टेलिविजन चैनलों के कर्मचारियों को भी मजीठिया वेज बोर्ड के तहत पत्रकारों और गैर पत्रकारों को…

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Medios de Comunicación

X Congreso de la AEEPP en Córdoba

“En pocos meses vamos a concretar nuestros planes para ayudar al periodismo en Europa”

Simon Morrison, director de Asuntos Púbicos de Google para Europa

por Miguel Ormaetxea
El 20 y 21 de marzo, la Asociación Española de Editores de Prensa Periódica (AEEPP) celebró en Córdoba su X Congreso. Simon Morrison, máximo responsable de Asuntos Públicos de Google para Europa, trazó una panorámica de los conflictos y acuerdos que el buscador mantiene con los principales países europeos, con especial incidencia en la situación española, tras el cierre de Google News, como reacción a la Ley de Propiedad Intelectual que contiene una tasa “irrenunciable” por el enlace de noticias.
Medios de Comunicación

Google Fiber registrará los programas y anuncios que consumen los usuarios

Google revoluciona la industria de la televisión ofreciendo publicidad personalizada

Google quiere llevar su estrategia publicitaria a la televisión. Si en Internet recibimos publicidad en función de qué tipo de búsquedas hayamos realizado previamente, en televisión podemos visualizar solo aquellos anuncios que, según el tipo de programación y publicidad que consumimos, tengan que ver con nuestros gustos e intereses.

Con Pangaea Alliance pretenden hacer frente a gigantes como Google y Facebook

Cinco grandes medios internacionales crean una poderosa plataforma publicitaria

por Miriam Garcimartin
Cuatro de los editores más influyentes del mundo, “The Guardian”, “The Economist”, CNN International y “The Financial Times”, junto a la agencia Reuters, han fundado una plataforma de publicidad que permitirá a las marcas acceder a su numerosa audiencia. Este tipo de alianzas se contemplan como una solución para aumentar el poder de los medios a la hora de contratar publicidad.

El fondo de inversión se haría con 76 diarios y 160 semanarios

El grupo Apollo lidera la pugna para adquirir el negocio de Digital First Media

Apollo Global Management se posiciona en primer lugar en la carrera por hacerse con buena parte de los activos de la segunda mayor compañía de periódicos de EE UU por circulación. En un momento en el que ha caído en picado la venta de periódicos impresos, Apollo establecería una línea estratégica en la que apostaría por la digitalización de esos medios.
Internet

La medida está desatando polémica por la posible mezcla de información con la autopromoción corporativa

Google facilita visibilidad a las notas de prensade las empresas

por Rafael Morán Bernaldo de Quirós
La compañía ha reconocido que su motor de búsqueda ya permite que los comunicados de prensa oficiales aparezcan en las primeras posiciones de los resultados como si de una noticia se tratase.

Bloggers especializados en tecnología a tener en cuenta

por Rafael Morán Bernaldo de Quirós
Cada vez son más los blogueros que intentan hacerse escuchar entre la ingente cantidad de información que mueven este tipo de profesionales de la información de ya no tan reciente cuño. Muchas veces nos cuesta diferenciar a aquellos líderes de opinión cuyas reflexiones son capaces de cambiar las características propias de los productos o sus estrategias de promoción. En este artículo intentaremos arrojar luz sobre aquellas personalidades de la blogosfera que han destacado en los últimos años, ya sea por su impacto social o por el nivel de tráfico de sus espacios en la red.
Tecnologías Emergentes

HTC y Valve aseguran que su casco es el más puntero del mercado

El casco de realidad virtual HTC Vive será el de mayor calidad y precio del mercado

Poco a poco vamos conociendo las particularidades de los nuevos dispositivos de realidad virtual que llegarán al consumidor a lo largo de 2015. Hasta el momento, los mejor posicionados eran el Samsung Gear VR y el Oculus Rift. Sin embargo, los que han probado el casco HTC Vive aseguran que ningún otro había logrado crear tal nivel de realismo. El fabricante taiwanés y la compañía de videojuegos Valve ofrecerán un producto premium que pondrán a la venta a un precio superior al de la competencia.
e-Latam

Cielos conectados

Brasil, Uruguay y Argentina, inauguran Internet en vuelos comerciales

La compañía Brastrading, responsable del servicio, junto con proveedores de señal satelital, estima para dentro de tres meses su entrada en vigor. Los países del resto de la región deberán esperar hasta 2017. El coste por avión rondará los 400 mil dólares, mientras que el pasajero deberá pagar unos seis dólares.

Desigualdades en la industria de la comunicación estadounidense

Mujer y latina: un doble estigma difícil de sortear

Destacadas periodistas latinas que actualmente ocupan puestos directivos en medios de comunicación en Estados Unidos señalaron que “todavía queda mucho camino por hacer” para que exista la igualdad de género en la industria de la comunicación.

Cuba: señales positivas para las empresas de telecomunicaciones estadounidenses

Netfix, Apple, IDT y Google, ya se lanzaron a la conquista del mercado cubano

Un extenso reportaje de la agencia alemana de noticias DW explica que la apertura del mercado cubano a proveedores estadounidenses de telecomunicaciones y servicios de Internet forma parte del acercamiento diplomático y comercial entre Estados Unidos y Cuba, anunciado por los presidentes Barack Obama y Raúl Castro el pasado 17 de diciembre.

Brasil, a la cabeza del comercio online

Un porcentaje muy alto del consumidor brasileño prefiere hacer sus compras a través de Internet, mientras que los mexicanos utilizan las nuevas tecnologías para informarse del producto que luego adquirirán en la tienda.
NEWS FROM THE TOW CENTER
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UPCOMING EVENTS
Disruptive Power: The Crisis of the State in the Digital Age
On Tuesday, March 24, at 6:30 pm, the Tow Center will host a panel discussion about Taylor Owen’s new book, Disruptive Power: The Crisis of the State in the Digital Age from Oxford University Press.  Owen will moderate discussion with Eben Moglen, Professor at Columbia Law School and founder of the Software Freedom Law Center, Elmira Bayrasli, entrepreneur and author of the forthcoming book, From The Other Side of the World: Extraordinary Entrepreneurs, Unlikely Places, and Carne Ross, Executive Director of Independent Diplomat, the non-profit diplomatic advisory group, and author.
Workshop – Algorithmic Transparency in the Media
On Friday, March 27th, Nicholas Diakopoulos and the Tow Center will host a group of academics and practitioners for a day-long workshop on best practice and standards of Algorithmic Transparency in the media. As data and algorithms become deeply embedded in the ways news information is gathered, curated, mined, presented, and optimized, it is increasingly important for news organizations to grapple with how to be forthright and transparent with their users. This event is invitation-only.
The Tow Responsive Cities Initiative
On Tuesday, April 28th, at 6:30 pm, Susan Crawford will present a white paper of her research findings from the Tow Responsive Cities Initiative, and will lead a panel discussion with Jim Baller, President, Baller Herbst Law Group, Co-Founder and President of Coalition for Local Internet Choice; Brett Goldtein, Fellow in Urban Science, University of Chicago, Board Member of CFA; Lev Gonick, Chief Executive, One Community; Elin Katz, Office of Consumer Council, State of Connecticut, and Oliver Wise, Director, Office of Performance and Accountability, City of New Orleans.
RECENT EVENTS
Messaging Apps: The New Face of Social Media and What it Means for Journalism
On March 12th, at 5:00 pm, Eytan Oren gave a presentation at a Tow Tea on messaging applications and their implications for journalism. He discussed case studies from the Wall Street Journal, CNN, Vice, and BuzzFeed.
ON THE TOW BLOG
Taking Stock of Virtual Reality at SXSW
Taylor Owen
“As I said at the opening of the panel, at the Tow Center we are interested in technologies that don’t just augment the practice of journalism, but that fundamentally change what journalism is, and how it is practiced.  Virtual Reality is one of those technologies.”
TOW CENTER REPORTS
Learning Security: Information-Security Education for Journalists 
Chris Walker and Carol Waters
TOW CENTER IN THE NEWS
How Microsites are Covering Global News
Columbia Journalism Review
Q&A: Taylor Owen on data, virtual reality and journalism innovation
University of British Columbia Graduate School of Journalism
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Genetically Modified Crop Industry Continues to Expand
New Worldwatch Institute analysis explores trends and consequences
of genetically modified crops
Washington, D.C.—-One of the familiar narratives for the promotion of genetically modified (GM) crops is that they have the potential to alleviate poverty and hunger. But the real impacts of GM crops deserve closer assessment, writes Wanqing Zhou, research associate in the Food and Agriculture Program at the Worldwatch Institute, in the Institute’s latest Vital Signs Online article (www.worldwatch.org).
The amount of agricultural land used for GM crops has been increasing for more than two decades, reaching 181.5 million hectares in 2014. The largest GM crop producers are the United States, Brazil, Argentina, India, and Canada.
In 2014, the global value of GM seed reached $15.7 billion. The small handful of companies that develop and market GM crops has a near monopoly. In the United States, the agri-tech multinational Monsanto holds 63 percent of the Release Permits and Release Notifications for GM crops issued by the U.S. Department of Agriculture, and the seed company DuPont Pioneer holds another 13 percent.
GM crops have had their genetic materials engineered through biotechnologies to introduce new or enhanced characteristics, including herbicide tolerance, insect resistance, enhancement of certain nutrients, and drought tolerance. But instead of producing more food by improving yield, the benefit of these technologies more often consists of saving time and effort in farming, as well as reducing market risks for farmers. Based on the current profile of GM crops, the principal driving force today is demand for animal feed (soybeans and corn) and crop-based oils (soybean and canola) rather than for food consumed directly by people.
From a social perspective, although the efficiency improvement from the use of GM crops may give farmers time to turn to other sources of income, the transition also has led to the loss of land and livelihoods when farmers with more assets take over the land of less-resourceful and less-protected small farmers.
From an environmental perspective, the high and growing demand for meat and other animal products, met increasingly through the use of GM feed and industrial production methods, contributes to numerous environmental problems, from pollution to deforestation. Although growing herbicide-tolerant soybean and maize might be less damaging than conventional ways of meeting the demand for animal feed, in terms of the pesticide use and tillage requirement, the advantage is diminishing as herbicide resistance develops in weeds.
In the next 5–10 years, the profile of commercial GM crops may diversify in both crop variety and traits to include fruits, protein seeds, and staple foods such as rice and cassava. To minimize the negative social and environmental impacts of this broadening of GM crop varieties, it will be important to adopt rigorous regulatory frameworks based on the principle of case-by-case assessment.
March 25, 2015
Mr N.K. Sagar
Editor Topix, Europe, Germany-New Delhi
Enkay Sagar Holdings Pvt. Ltd.
New Delhi
Dear Mr Sagar,
FICCI – Sankalp Social Innovation Expo 2015
April 9 – 10, 2015: Vigyan Bhawan, New Delhi
We are delighted to inform you that the Federation of Indian Chambers of Commerce & Industry (FICCI) jointly with Intellecap is organizing the ‘FICCI–Sankalp Innovation Expo 2015’ to be held during 9th & 10th April 2015 as a part of the “Global Sankalp Summit” at Vigyan Bhawan, New Delhi. Shri Nitin Jairam Gadkari, Hon’ble Minister of Ministry of Road Transport, Highways and Shipping Highways is likely to inaugurate the Social Innovation Expo on 9th April at Vigyan Bhawan.
The FICCI-Sankalp Social Innovation Expo will present and showcase world’s emerging200+ high-impact and Innovative Solutions that are building triple bottom line businesses in sectors such as Agriculture, Water & Sanitation, Information Technology, Clean Energy, Affordable Healthcare, Education, Food Security, Financial Inclusion, Skill Building, Housing  among others.
The Global Sankalp Summit and Expo will bring together over 1,500 Innovators, Social Entrepreneurs, Investors, Development Finance Institutions, Service Providers and Donors from India, Africa, Europe  and the US to discuss and debate issues, trends and solutions that aid business-led development.
The focus this year will be on exploring Innovation as a trigger for Inclusion and the role of Government in mainstreaming equitable development and their interplay with Social Business, Capital and Corporates. Over 60 international partners, including  Villgro, Wadhwani Initiative for Sustainable Healthcare, USAID, World Bank, Shell Foundation, among others will come together to enable this discussion.
FICCI-Sankalp Social Innovation Expo could be an excellent opportunity to showcase your Innovation to the Government, Global Investors, Funders, Donors, and Corporate(Click here to download brochure),
We look forward to your early response to discuss Exhibiting/Sponsorship opportunities in this unique event.
For further details, your office may please feel free to get in touch with my colleague Mr. Sanjeev Kumar, Sr. Asst. Director, FICCI at Tel: +91-11-23487430 or E-mail: sanjeev.kumar@ficci.com (click here to download proforma)
Looking forward to your response at the earliest.
Please note that the stalls will be made available subject to availability.
With best regards,
Nirankar Saxena
Senior Director
FICCI
New Delhi
March 24, 2015
Dear Sir / Madam,
Greetings from FICCI!
Empower Children to Adopt an Active Lifestyle
Participation in physical activity during childhood aids the development of motor abilities and lays the foundation for good health, especially cardiovascular health. Several Studies show Physical Activity improves Academic Performance, are able to learn better and have higher self-esteem.
Extensive Studies show that 2 out of 3 kids today are inactive, 1 out of 4 kids is overweight, 2 out of 5 kids are underweight, Only 5% children are Sports Fit.
FICCI National Fitness Program
FICCI National Fitness Program (NFP) was launched on National Sports Day 2014, and it helps Schools assess, track, and recognise Children’s fitness and physical activity levels.
FICCI, in association with AICPE (Knowledge Partner) and Fitness365 (Principal Partner), has launched the National Fitness Index (NFI) for India, which would become the baseline for assessing the fitness level of school going children between 3 years and 18 years.
The FICCI National Fitness Program (NFP) is a voluntary program for Schools that focuses on three areas – Empowerment, Assessment, Recognition/Applause (EAR):
Step 1: Get Empowered
A School can start following FICCI National Fitness Program (NFP) at no cost with its free resources. The tools will help the school maximize its resources, amplify its efforts and plan and accelerate children’s progress toward lifelong fitness.
Apart from the above key deliverables, FICCI National Fitness Program (NFP) for each school could also involve specific programs for Staff Involvement, Family & Community Engagement including:
  1.       Learning Material for PE Teachers
  2.       Importance of Fitness and Nutrition
  3.       Making school a center for physical activity and Sports
Step 2: Get Assessed
A battery of Physical and Motor Fitness Assessment Tests and BMI are conducted in the school twice a year, and individual report card is given to every child and Progress Report to the school.
The FICCI National Fitness Test (NFT) will conducted by Fitness365, under the aegis of All India Council of Physical Education to perform evidence-based health-related fitness assessments in Schools.
Step 3: Get Recognised
Schools across the country receive National recognition for their participation. If a school achieves the goals, it will be publicly recognised and celebrated.
Applauding Students’ Achievements by following Awards:
1.    National Participation Award
2.    National Physical Fitness Award
3.    National SportsFit Award
Applauding the Efforts of the School by following Awards:
1.    National Participation Award
2.    National Physically Fit School Award
3.    National Fittest School Award
Along with the above, Annual FitTest Awards aimed at identifying the Fittest Children in India, Fittest Schools, Fittest Cities and Fittest States.
Is your School an Active School?
Take a leap. Join the FICCI National Fitness Program (NFP) and take advantage of best practices for improving academic using physical fitness activities.
Visit www.fitness365.me/nfp to learn more about the FICCI National Fitness Program and how to participate in the program.(click here to download Program)
To implement National Fitness Test in your School, write to: sports@ficci.com orrahul@liveplus.in

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