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MONDAY, MAY 11, 2015
Big Magic
LATEST NEWS & FEATURES
IPL 8: HOW MUCH DOES ROI MATTER TO BRANDS?
Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…
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NewsX
HINDI GECS SHOW A HINT OF STABILISATION AFTER LOSING TO IPL RECENTLY?
Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14
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MICHAEL WALL TO STEP DOWN AS GLOBAL CEO LOWE AS INTERPUBLIC CREATES MULLEN LOWE GROUP
Alex Leikikh, previously Mullen’s CEO, has been named Worldwide CEO of the new Mullen Lowe Group. Michael Wall, the Lowe and Partners CEO, has decided to leave the company after a brief transitional period
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GROWTH IN AUTOMOBILES, BFSI, FMCG, HEALTHCARE, RETAIL TO FUEL AD SPENDS?
Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture
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ARUN JAITLEY HOSTS YET ANOTHER MEDIA GATHERING
This is for the second time in a fortnight that FM Jaitley has hosted a gathering of media personalities. The guest list this time included names like Deepak Chaurasia, Alok Mehta, Rahul Joshi, Harish Gupta, Radhika Ramaseshan, Sachidanand Murthy, Sanjay Pugalia and Bharat Agarwal
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MYNTRA GOES BIG ON ALL-MOBILE TRANSITION, ANNOUNCES DATE
This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day
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BRANDS MAKE MERRY ON MOTHER'S DAY
As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos
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TODAY'S OTHER HEADLINES
INDUSTRY BRIEFING
  1. Brahmaputra Valley Film Festival concludes amid much fanfare
  2. TV show Maanada Mayilada awarded Guinness Certificate
MEDIA ANALYSIS
Synopsis of laundry product advertising in print during Jan – Dec 2013
NEWS FROM LATEST IMPACT
Net Neutrality: Why Marketers Should Care 
While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more...
JOBS ON JOBS & CAREERS
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