Check Out the e4m Mobile App! MONDAY, MAY 11, 2015 LATEST NEWS & FEATURES IPL 8: HOW MUCH DOES ROI MATTER TO BRANDS? Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL… HINDI GECS SHOW A HINT OF STABILISATION AFTER LOSING TO IPL RECENTLY? Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14 MICHAEL WALL TO STEP DOWN AS GLOBAL CEO LOWE AS INTERPUBLIC CREATES MULLEN LOWE GROUP Alex Leikikh, previously Mullen’s CEO, has been named Worldwide CEO of the new Mullen Lowe Group. Michael Wall, the Lowe and Partners CEO, has decided to leave the company after a brief transitional period GROWTH IN AUTOMOBILES, BFSI, FMCG, HEALTHCARE, RETAIL TO FUEL AD SPENDS? Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture ARUN JAITLEY HOSTS YET ANOTHER MEDIA GATHERING This is for the second time in a fortnight that FM Jaitley has hosted a gathering of media personalities. The guest list this time included names like Deepak Chaurasia, Alok Mehta, Rahul Joshi, Harish Gupta, Radhika Ramaseshan, Sachidanand Murthy, Sanjay Pugalia and Bharat Agarwal MYNTRA GOES BIG ON ALL-MOBILE TRANSITION, ANNOUNCES DATE This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day BRANDS MAKE MERRY ON MOTHER'S DAY As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos TODAY'S OTHER HEADLINES TV channels line up special programming to celebrate Mother's Day Rajesh Upadhyay joins Hindustan as Head, Digital Content INDUSTRY BRIEFING Brahmaputra Valley Film Festival concludes amid much fanfare TV show Maanada Mayilada awarded Guinness Certificate MEDIA ANALYSIS Synopsis of laundry product advertising in print during Jan – Dec 2013 NEWS FROM LATEST IMPACT Net Neutrality: Why Marketers Should Care  While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more... JOBS ON JOBS & CAREERS Senior Executive – Digital Ad Sales DINAMALAR PUBLICATIONS Programming Head Radio Mirchi 98.3FM For More Updates on Jobs visit Jobs & Career website Unsubscribe   If you want to be removed from the mailing list click on UNSUBSCRIBE link.  If you're having trouble viewing this email, please click here. Access exchange4media.com on your mobile www.exchange4media.mobi exchange4media, Adsert Web Solutions Pvt Ltd B-20, Sector-57, Noida, 201301