Ford India launches the Compact, Contemporary
and Capable EcoSport at an Outstanding Value
·
Ford
EcoSport launched – entry level variant to start at Rs. 559,000 (ex-showroom, New
Delhi)
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Right-sized
EcoSport offered in 10 variants across 4 trims, 3 engine options and 7 colours
·
First-in-segment
global award-winning SYNC in-car connectivity technology and 1.0L EcoBoost
engine debut in the EcoSport
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Ford is the first auto
manufacturer in India to
offer Emergency Assistance - a potentially life-saving feature in this category of vehicles
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Ford’s
commitment to competitive cost of ownership rides on child part strategy and
fuel economical engines
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EcoSport
boasts of class-leading fuel efficiency with the
revolutionary 1.0L EcoBoost with 18.9 km/L, 1.5L TDCi at 22.7 km/L and the 1.5L
Ti-VCT delivering 15.8 km/L
NEW DELHI, India, June 26, 2013 - Ford India, today officially launched the EcoSport keeping up
to its commitment of delivering a stunning-looking product that packs in
outstanding value for Indian consumers. EcoSport’s India launch raises the bar
in the country’s fast-growing compact utility segment with its compelling
value-for-money proposition.
Ford EcoSport has been launched
at an entry-level pricing of Rs. 559,000 (ex-showroom, New Delhi). Indian
consumers will have the power of choice with a wide selection of 10 variants
across four trims, three fuel efficient engine options in manual and a petrol
automatic and seven colours. Consumers can book and take deliveries of their
EcoSport from across pan-India Ford dealerships with immediate effect.
Joginder Singh, president and
managing director, Ford India said, “EcoSport sets new standards in India’s SUV
industry classification through its design, development and sensible value
proposition. With the launch of the EcoSport we stand true to our commitment to
offer India the best of Ford. EcoSport’s competitive pricing and market
positioning underscores our respect and commitment to Indian consumers.”
The stunning urban SUV is the
successful outcome of the US$ 142 million investment that Ford committed to
enhance its capability at its Chennai manufacturing facility. With the launch
of the EcoSport, Ford has aggressively positioned itself in the compact utility
segment, which is expected to grow five-fold by 2020.
Vinay Piparsania, executive
director of Marketing, Sales and Service at Ford India said, “Stylish, robust
and dynamic, the fun-to-drive Ford EcoSport fuses ample versatility and a ‘can
do’ attitude to appeal to a newer range of customers. The EcoSport’s substantial
package underscores both desirability and versatility and brings a new sense of
value and ingenuity to the Ford brand.”
Ford EcoSport’s clever pricing
has the potential to attract a wider range of customers who may want to explore
alternate body styles. Compact, contemporary and capable, the all-new EcoSport
epitomizes urban life and urbane aspirations such as practicality, efficiency,
drivability, reliability and attractiveness in a compelling package.
Ford EcoSport will be available
in seven colours– Mars Red, Kinetic Blue, Moondust Silver, Panther Black, Sea
Grey, Chill and Diamond White; four trims – Ambiente, Trend, Titanium and
Titanium Plus in three engine options, as well as manual and a petrol automatic
transmission.
• Ford
EcoSport Ambiente 1.5L Ti-VCT (MT/petrol) -- Rs. 559,000 *
• Ford
EcoSport Ambiente 1.5 TDCi (MT/diesel) -- Rs. 669,000 *
• Ford
EcoSport Titanium 1.0L EcoBoost (MT/petrol) -- Rs. 789,990 *
• Ford
EcoSport Titanium 1.5L TiVCT with Powershift (AT/petrol) -- Rs. 844,990 *
Clever capability with several firsts
The all-new Ford EcoSport makes
driving addictive and intuitive with an array of smart segment-first features.
The urban SUV is the first in its class to offer Ford SYNC®, the
voice-activated in-car connectivity system co-developed with Microsoft. The
award-winning system enables drivers to keep their eyes on the road and hands
on the wheel while choosing their favourite music and making phone calls using
voice commands, without compromising on safety.
SYNC also features Emergency
Assistance, which helps occupants place a call to the emergency services
operator directly in the event of an accident. The Ford EcoSport is the first-ever
vehicle in India in this category of automobiles to offer this extremely
advanced and potentially life-saving feature.
The Ford EcoSport’s cabin also
has 20 practical storage spaces, including a glove box that can keep up to six
beverage cans cool. Its cargo space at the back is just as versatile. The rear
seats can be reclined in select models for greater comfort or easily folded
down for additional cargo space. With the rear seats tumbled against the front
seats, the boot space increases to 705 litres, big enough to fit a washing
machine. On the Trend series and above, the rear seats can be split 60:40 to
transport long objects such as flat-pack furniture while still carrying
passengers at the back.
With Smart Keyless Entry,
customers no longer need their key to unlock the SUV or to start the engine.
They can unlock the doors automatically by pulling the door handle; push the
Ford Power Start button and go.
Power of choice with revolutionary technology
Ford brings its globally
acclaimed EcoBoost technology to India with the patented 1.0-litre EcoBoost
engine on the all-new Ford EcoSport. The award-winning three-cylinder delivers
power and performance of a traditional 1.6-litre engine with an improvement in
fuel economy by up to 20 percent.
The revolutionary engine has won
the ‘International Engine of the Year’ award twice consecutively in 2012 and
2013. It is compact enough to fit on a sheet of A4 size paper but produces 125
PS of power and peak torque of 170 Nm from 1,400 to 4,500 rpm. In India, the
Ford EcoSport with the 1.0-litre EcoBoost engine achieves class leading 18.9
km/L and emits 15% less CO2.
The Ford EcoSport will also be
available with the fuel-economical 1.5-litre petrol engine with twin
independent variable camshaft timing or a 1.5-litre diesel engine, well-suited
to urban driving conditions.
To further improve fuel economy,
the aerodynamic Ford EcoSport boasts of an outstanding drag coefficient of
0.371.
Quality that speaks to all five senses
With a signature Ford face,
dramatic rising beltline and a ready-to-pounce stance, the all-new Ford
EcoSport conveys a dynamic spirit of energy in action. The spare tyre, with an
exclusively designed wheel, is mounted on the tailgate as a classic SUV cue.
Inside, soft-touch fabrics, tight
gaps and the global Ice Blue dashboard illumination all reinforce superior
quality and craftsmanship. Controls and knobs are ergonomically placed while
seats are designed to be soft enough for comfort and firm enough for longer
journeys.
The cabin is also extremely quiet
at high speeds, thanks to meticulous efforts to reduce noise, vibration and
harshness. Add to this a very effective climate control system, and the
customer is very comfortable in the Ford EcoSport.
The Ford EcoSport’s compact
sub-four metre dimensions and the electric power-assisted steering with
Pull-Drift Compensation help drivers tackle the stress of city driving, be it
parking in small spaces, manoeuvring in heavy traffic, or making tight U-turns.
The Ford EcoSport’s high ground
clearance of 200 millimetres also means customers won’t have to worry about
driving over speed bumps and potholes. And with its exceptional ability to wade
through 550 millimetres of water, drivers can confidently drive through large
pools of water, especially during the monsoon season.
Safety and driver assistance
The all-new Ford EcoSport has
been designed to provide high levels of protection and driver support through a
range of advanced features. About half of the urban SUV’s body structure is
made up of high-strength steel and ultra-high-strength steel, such as boron
steel, making the Ford EcoSport’s frame especially strong yet lightweight too.
The SUV’s array of airbags
provides additional peace of mind. The Ford EcoSport offers airbags for the
driver and front passenger, as well as side airbags and curtain airbags.
To take the stress out of
driving, the Ford EcoSport comes with an array of driver-assist systems. Hill
Launch Assist, which is offered in the petrol automatic variant helps drivers
make a perfect hill start whether it’s uphill or downhill, by holding the SUV
for up to three seconds. This prevents the vehicle from rolling backwards or
forwards while moving off from the slope, increasing driver confidence.
Advanced safety technologies such
as Electronic Stability Program (ESP), which is available on models with the
automatic transmission, also help customers remain in control of the Ford
EcoSport at all times, especially on slippery roads. When it detects that the
car is losing control, it automatically reduces engine power and selectively
brakes individual wheels to stabilise the vehicle and keep it travelling on
track. The Ford EcoSport’s ESP system includes the Anti-Lock Brake System (ABS)
which prevents the wheels from locking up and helps the vehicle to stop quickly
on slippery road surfaces.
“EcoSport’s launch is another
chapter in Ford’s product-led transformation. This product underscores Ford’s
continuing commitment to raise the bar
on quality, fuel efficiency and reduced cost of ownership to offer consumers
peace of mind”, concluded Joginder Singh
# # #
Editor’s note:
1.*All prices are ex-showroom, New Delhi
2.The stated fuel efficiency figures are as per ARAI
(Automotive Research Association of India) certification. Actual mileage may
vary
3. Specifications may vary by series
About Ford
in India
Established
in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a
global automotive industry leader. Ford India manufactures and distributes
automobiles and engines made at its modern integrated manufacturing facilities
at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta,
Ford Classic, Endeavour, and the most
recently launched Ford EcoSport.
Ford’s
operations in the country also include Global Business Services, comprised of
Ford Business Services Center and Ford Technology Services India. Located
in Chennai, New Delhi and Coimbatore, these units support Ford globally in the
areas of IT, accounting and finance, financial services and automotive
operations support, global analytics and engineering services. Ford’s
businesses in India employ 11,500 hard-working, dedicated men and women.
Contacts:
Deeptie Sethi Sushant Balsekar Siddharth Bijpuria
+91-9811101383 +91-9717833266 +91-9811664667
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