MEDIA RELEASE
92.7 BIG FM DELHI EMERGES AS THE NO. 1 RADIO NETWORK IN THE CITY
TAKES TOP SPOT WITH FOCUS ON RETRO THEME
New Delhi, 22nd July 2013: 92.7 BIG FM Delhi, the nation’s leading radio network, has clinched the No. 1 spot in the capital with a cumulative audience rating of 7582 showing an incredible rise in listenership base compared to its competitor channels in the market. This achievement has come in close on the heels of the launch of ‘Suhaana Safar with Annu Kapoor’, a new radio show highlighting the retro period which rated as the top show of the week with TSL of 1.54, beating all competing private radio stations in the city.
Radio Station
|
CUME (‘000s)
|
92.7 BIG FM Delhi
|
7582
|
Fever FM 104 Delhi
|
7520
|
Radio Mirchi 98.3 Delhi
|
7466
|
Red FM 93.5 Delhi
|
6694
|
Radio City 91.1 Delhi
|
6165
|
AIR FM 2 – Gold 106.4 Delhi
|
5925
|
Oye! 104.8 FM Delhi
|
5577
|
(Source: RAM, WK 27’13, CUME, Mon- Sun, 12am-12am, All People 12+).
Of its 45 stations across the country, 92.7 BIG FM Delhi is one of the leading markets with the largest audience base and the toughest one to maintain listenership stability. The station has over the years experimented with distinctive content, innovative promotions and interesting programming thereby breaking the monotony in an intensely competitive market. Understanding that the average profile for Delhites is pegged at a 35+ M/F, 92.7 BIG FM Delhi changed its brand positioning and status quo to serve the music interest of the audiences by playing evergreen retro classics that led to its positioning ‘HIT THEE HIT RAHENGE’.
In addition to this, the backend research by the station along with consumer’s insights received from street level marketing, consumer home visits and listener interactions is what allows the station to emerge as the top network in Delhi.
Commenting on the success Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We conceptualize our programs and concepts to keep our audiences interested and intrigued all the time. We are delighted to be crowned as the No.1 Radio Station in Delhi and extend our gratitude to our loyal listeners who have contributed to our success story. Being the leading radio network in the city further fortifies our position and offerings enabling us to provide an extensive platform to our advertisers to increase their consumer base and visibility in the market.”
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