Idea Jalsa ‘Music for the Soul’ presents Wadali brothers, Jaipur Kawa

Idea Jalsa ‘Music for the Soul’ presents Wadali brothers, Jaipur Kawa

15022014

The Capital City welcomes an evening filled with tranquility of Soulful Music on Saturday, February 15^th, 2014

Idea Jalsa ‘Music for the Soul’ presents Wadali brothers, Jaipur Kawa (Brass band), Pandit Ratan Mohan Sharma and Ankita Joshi in an evening which promises to be Soulful and exciting for Delhi, on 15^thFebruary, 2014.

Delhi, 14th February 2014: Idea Jalsa – Music for the Soul is back with a new season offering a wide variety of Indian music featuring over 88 genres and more than 150 musicians. This year 14 cities will witness enthralling performances by a galaxy of Musicians. Idea Jalsa has never failed to enrapture its audience with soulful classical music. With two cities remaining, the capital city, Delhi will witness a tranquility of soulful music by Wadali brothers, Jaipur Kawa (Brass band), Pandit Ratan Mohan Sharma and Ankita Joshi.

Idea Jalsa is a unique project which brings together legends, maestros, stars, young maestros, and risingstars of Indian Music, to present a rich & diverse showcase of Indian Culture and all of it through purely Live Music Performances. It has already given a platform to 7,000 musicians. It redesigns the aspects of Performing Art, i.e. presentation on stage, styling of clothes, conversing with audiences and getting informal with them, etc. which has become the X factor of the Idea Jalsa experience. The use of technology, i.e. large LED walls, to enhance the overall appeal of the show which gives a visual treat to its audience is yet another aspect in which it is a trend setter.  

Idea Cellular has partnered with this unique project since inception in 2006. With seven years of a successful journey, Idea Jalsa has grown from strength to strength across all mass mediums. From television programming on DD and Zee TV, Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International, FM Radio programming, In-flight Entertainment programming, CDs, Live Concerts in more than 60 cities, and others.

The brand Idea Jalsa has reduced the gap between masses and classes – for the discerning audience as well as the masses who get introduced to the rich diversity of Indian Music. This USP and the use of different relevant mass mediums, has ensured a reach of more than 21 crore people in India alone, till date – setting records. The last Concert Tour which ended in March 2013, reached out to ~7 crore audiences with the extensive use of Media platforms like Print, Outdoor, FM Radio, Social media, etc.

Idea Jalsa’s 14 city concert tour which will culminate in February 2014, promises to enthrall with performances across a large variety of Indian Music genres with more than 150 Musicians participating. For details of the special Concert in Delhi and the following cities log onto www.facebook.com/artandartistes and catch the performances at www.youtube.com/artandartistes

Mr. Sanjeev Govil – Chief Operating Officer, Delhi & Haryana, Idea Cellular, said, “Idea has always believed in the power of Music to connect with our audiences. Idea Jalsa has been one of our flagship music properties, along with Art and Artistes, and has enabled us to enrich Music lovers across the country with live performances and rich musical content in other formats. We are happy to bring these legendary musicians and singers to the capital city of Delhi and are hopeful that our customers will experience a memorable evening with Idea Jalsa.”

Durga Jasraj (Founder and Director, Art and Artistes) and Neeraj Jaitly (Director, Art And Artistes) said, “We are proud of the fact that we have started this project which offers a platform to so many distinguished maestros from different parts of the country to highlight their musical talent. To mesmerize the evening with the richness of solful music Delhi will witness the tranquility of soulful music by Wadali brothers, Jaipur Kawa (Brass band), Pandit Ratan Mohan Sharma and Ankita Joshi. With such talented musicians we are looking forward to making this evening evergreen. We would like to express our sincere gratitude to Idea Cellular,Aditya Birla Group for supporting and partnering this musical journey since inception.It is only this continued support that has enabled Idea Jalsa to become an iconic brand. It is rewarding to experience the overwhelming response from the audience from all over the World. Needless to say the contribution of all Musicians and their enthusiasmto participate inmaking this project, Idea Jalsa, larger, makes us feel more responsible.”

About Art and Artistes (I) Pvt. Ltd.:

Durga Jasraj founded Art And Artistes’ in 1999. Since the last 5 years, along with NeerajJaitly, the company has expanded its operational scope. It uses contemporary entertainment formats across diverse Mediums to produce world class IP. Notable IPs created by the company include – Jalsa, Tiranga, Panchtatva, Indian Music Academy, IMA Annual Excellence Awards, Golden Voice Golden Years, Jai Hind, and others. Over 300 Concerts across 30 countries, more than 70 CD/DVDs, 30 Television productions across 165 countries, a million mobile VAS content, In-Flight programming across 15 International Airlines, FM Radio programming, and a vibrant Social Media platform on Facebook and YouTube growing exponentially – all combined reached more than 500 million audiences… and growing…

About Idea Jalsa:

Idea Cellular, an Aditya Birla Group Company, has partnered with this unique Indian Music Project, right from its inception in 2006.  IDEA Cellular is India’s 3rd largest national mobile operator, with more than 128 million subscribers. With traffic in excess of 1.5 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. IDEA Cellular is an Aditya Birla Group Company, India’;s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available atwww.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

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Deepika - +919811788350, deepika@moes-art.com