Switzerland Tourism launches the new campaigns for Winter and Summer 2017

November 24, 2016

 

Ø  Focus on promoting winter tourism with their new tagline ‘You can… but you don’t have to’

Ø  Summer campaign to be led by Brand Ambassador Ranveer Singh

New Delhi, November 23, 2016: Switzerland Tourism today announced the launch of its Winter Campaign for 2016 and ‘Nature wants you back’ campaign for summer 2017. The Winter campaign will focus on all the action and adventure that can be explored in one of nature’s most artistic canvases – Switzerland, with the tagline ‘You can… but you don’t have to’. The summer campaign “Nature wants you back”, to be led by Brand Ambassador Ranveer Singh was also launched. The campaign tag line is the perfect expression of how one chooses to be ‘#INLOVEWITHSWITZERLAND; have an adventurous adrenaline filled vacation or a leisurely, relaxed trip whilst taking in the beauty of the breath-taking nature, scenery and serenity of the country.

The campaign launched in presence of the tourism partners of Switzerland – Zurich, Basel, Ticino, Matterhorn and Swiss International Air Lines, hopes to further increase and sustain the double digit growth of 16% seen in 2015-2016. With an initial focus on the winter tourist, Switzerland Tourism will showcase the multiple options like skiing, sledging and snowboarding for the active traveller and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter. The summer focus for the campaign too, will be packed with an array of activities such as sky-diving, wakeboarding, canyoning etc. combined with Switzerland’s best touristic and nature highlights.

Mr. Claudio Zemp, Director – India, Switzerland Tourism, said, “In India we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports.  With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveller. Winter is coming up and is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, tobogganing. Ranveer’s next trip is going to be in winter.”

Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Our new campaign is all about telling people that holidays in Switzerland can be anything that you want – there are lots of options for adventures and activities both in winter and in summer but if you would rather have a more relaxing holiday that’s absolutely possible too. Although Indians love to go on a vacation during the summers, we do hope for a change after this campaign. Apart from the picturesque natural beauty, Switzerland is also a complete package for families and honeymooners who are not only looking at a relaxing vacation but also crave some adventure.”

Discover Switzerland with Zurich situated in the very heart of Europe and at the foot of the Swiss Alps. This scenic city offers a striking contrast between the Old Town and the modern-urban quarters. The new highlights include the FIFA World Football Museum and the flavour packed festival FOOD Zurich,. Tourists can also embark on a different type of voyage of discovery with Basel – Switzerland’s capital of art and culture. Basel’s tri-border region at the Rhine harbour marks the meeting point between Switzerland, Germany and France that makes the city unmistakably lively and innovative. To witness a little bit of Italy in Switzerland one can head over to Ticino which will soon be launching the Gotthard base tunnel- the longest tunnel of the world, spread across 57kms. One can indulge in an array of adventure sports activities at Zermatt which is situated at the foot of the world-famous Matterhorn Peak. Matterhorn glacier paradise with an altitude of 12,739ft is the highest cable car station in Europe and is good place for a ski lesson for beginners.

About Switzerland Tourism

Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries. Switzerland Tourism opened its first office in India in 1997 in Mumbai, followed by an office in Delhi in 2000.

Switzerland Tourism works with many organizations and companies, for example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representatives and agents of travel and tourism agencies every year to visit Switzerland in different times and seasons; it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks.

Tourism in Switzerland occupies rank no. 4 in terms of export revenues following the chemical and metal industries and luxury watch-making industry.

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Country faces global isolation: Khursheed

November 24, 2016

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Smriti off to a good start

November 24, 2016

Lucknow, 24th November 2016: Smriti Mehra carded three under 67 to grab the lead in the first round of the 16th leg of the Hero Women’s Professional Golf Tour at The Palms Golf Club & Resort here on Thursday .Trailing her in second position with identical scores of one under 69 were Shweta Galande and Vani Kapoor. The INR 6,00,000 event will culminate on 26th November.

Kolkata’s Smriti Mehra started impressively, carding two birdies on the first two holes. Her advantage was, however, short lived as she carded a double bogey on the 4th hole.  She added two more birdies in her front nine on the 8th and 9th holes. She played a more controlled back nine, carding birdies on the 10th and 16th holes while dropping a shot on the 17th to finish with a score of three under 67.

Delhi’s Vani Kapoor and Pune’s Shweta Galande were tied second with identical scores of one under 69 after 18 holes. Shweta carded two birdies on the 5th and 9th holes , which were neutralised by two bogeys on the 6th and 8th. In her back nine, she carded a bogey on the 12th but quickly controlled the damage by pulling out two birdies on the 14th and 16th holes. Vani would have hoped for a better start as her lone birdie in her front nine came on the 9th hole. Her back nine saw birdies on the 10th and 16th holes. However, she struggled to stitch together a series of consistent shots and carded a double bogey on the 12th, to finish a shot adrift of Gursimar Badwal.

Kapurthala’s Gursimar Badwal carded an even par round to take the fourth place after the first round. She carded four birdies on the 1st,7th,11th and 16th holes, while dropping shots on 6th,8th,15th and 18th. Trailing her in the fifth spot is overseas player Kiran Matharu with a score of two over 72. Kiran had an indifferent start, dropping shots on 1st and 9th holes. With no birdies in the front nine, she went on to add a bogey and a birdie apiece on the 12th and 13th holes respectively. 

Panchkula’s Amandeep Drall carded three over 73 to take the sixth position, followed by Delhi’s Ankita Tiwana in seventh with a score of four over 74. Jaipur’s Afshan Fatima is  placed eighth with a score of six over 76.

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Session on Economic and Commercial Relations between India and Latin America

November 24, 2016

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Session on Economic and Commercial Relations between India and Latin America
EVENT DETAILS
DATE		Wednesday, November 30, 2016
TIME		6:00 PM  – 7:15 PM (Registration: 5:30 PM )
LOCATION		Lecture Room – I, India International Centre (Annexe), 40, Max Mueller Marg, New Delhi 110003
SPEAKERS		S K LAMBAH, Chairman, Ananta Aspen Centre and Former Special Envoy of the Prime Minister of India PREETI SARAN, Secretary (East), Ministry of External Affairs ANDRÉS BARBÉ, Ambassador of Chile to IndiaMARÍA CRISTINA UELTSCHI, Ambassador of Argentina to India
MODERATOR		DEEPAK BHOJWANI,  Adviser, Latin America & Caribbean, Ananta Centre & Former Ambassador of India to Colombia, Venezuela and Cuba
ABOUT THE EVENT India has stepped up its economic and commercial engagement with Latin America recently. But the overall trade has fallen over the past financial year, due to the drop in primary commodity exports from Latin America such as crude oil. In spite of this, India’s exports have kept pace with its important trade partners and new markets have opened. The recent finalisation of the expanded Preferential Tariff Agreement with Chile, ongoing negotiations with the 4-nation Mercosur to expand the PTA with that bloc, and forthcoming negotiations with Peru, bode well for an accelerated commercial relationship. The broader economic relationship is thriving, with increasing corporate interest and investment in a wide range of sectors – extractive, manufacturing, services  and a healthy exchange of technological expertise. The session will aim to explore the steps being taken to facilitate economic and commercial exchanges to realise the immense potential both regions offer each other.
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SPEAKERS   S K LAMBAH Chairman, Ananta Aspen Centre and Former Special Envoy of the Prime Minister of India Ambassador Lambah was the Special Envoy of the Prime Minister of India from 2005-14 with the rank of Minister of State from 2010 onwards. He was also the Co-Chairman of the Task Force on National Security 2011 – 2012.  A distinguished diplomat, Ambassador Lambah was the President of Association of Indian Diplomats in 2005. He was also a Convener of the National Security Advisory Board (NSAB) in 2004-05 and the President of the Federation of Indo-German Societies in India from 2005-2014. He was also the Special Envoy of the Government of India for Afghanistan and led the Indian delegation to the Bonn Conference on Afghanistan in 2001-02.  In 2001, Ambassador Lambah Chaired a Committee on the Re-organization of Ministry of External Affairs and Indian missions abroad. Ambassador Lambah has served in several Missions abroad including as the Ambassador of India to the Russian Federation, Ambassador of India to the Federal Republic of Germany, High Commissioner of India to Pakistan, Consul General of India, San Francisco, and Ambassador of India to Hungary. He was Deputy Secretary General of the 7th Non Aligned Summit held in Delhi in 1983 and later Coordinator of the Commonwealth Heads of Governments meeting in India. His specializations include Economic Diplomacy and dealing with India’s neighbours. During his tenure as Consul General of India in San Francisco (1989-91) he was conferred a “Trustees’ Citation” by the University of California, Berkeley in 1991 for his initiating, coordinating, and spearheading the campaign which generated over US$2 million in a short span of four months for Indian Studies, resulting in the creation of two Chairs of  India Studies, a bi-annual lecture by a distinguished scholar from India, and an annual scholarship at the Graduate School of Journalism at U.C Berkeley. He is married to Nilima Lambah, author of “A Life across Three Continents – Recollections of a Diplomat’s Wife”.   PREETI SARAN Secretary (East), Ministry of External Affairs Mrs. Preeti Saran is the Secretary (East) in the Ministry of External Affairs. She has served until recently as the Ambassador of India to the Socialist Republic of Vietnam and prior to that as the Indian Consul General in Toronto, Canada. Her earlier charges in the Ministry of External Affairs include that of Joint Secretary, SAARC (South Asian Association for Regional Cooperation) and Joint Secretary, Northern Division. She has also served in various capacities in Indian Missions in Geneva, Cairo, Dhaka and Moscow. She holds a Master’s degree in English Literature from Delhi University. ANDRÉS BARBÉ Ambassador of Chile to India Ambassador Andres Barbe is currently the Ambassador of Chile to India. In his diplomatic career, he has served as Minister Counsellor of Embassy of Chile in Argentina (2012-2014), Minister Counsellor, Sub-director of Strategy Planning Division 2011, Minister Counsellor of Embassy of Chile in Peru (2006-2011), Sub-director of the Planning Division (2004 -2006),  Charge d’ Affaires a.i., Kenya (2000 – 2002), Counsellor, Embassy of Chile in Kenya  (2000 – 2004), First Secretary, Director of Information Technology and Communications Ministry of Foreign Affairs (1998 – 2000). He has also served as First Secretary Embassy of Chile in Colombia (1994 – 1998), Second Secretary Embassy of Chile in Ecuador (1992 – 1994), Second Secretary, Head of the Department of Studies, Directorate of Human Resources, (1989 – 1991) Second Secretary and Consul, Embassy of Chile in Canada (1985-1989), Consul, General Consulate of Chile in Buenos Aires (1984), Strategy Planning Division (1982 – 1983). Ambassador Barbe holds a bachelor degree in History from Faculty of Humanities, University of Chile, Santiago and M.A. in African History, Faculty of Arts, University of Nairobi, Kenya. He also holds a Diploma in Trade and Investment Promotion from Carleton University Canada. Ambassador Barbe graduated from Diplomatic Academy of Chile “Andrés Bello”, Ministry of Foreign Affairs (1981-1982).   MARÍA CRISTINA UELTSCHI Ambassador of Argentina to India Before her current posting to India, Ambassador María Cristina Ueltschi has served in Nigeria, Spain, Russia and Chile. Among others, she has presided over the Professional Association of the Foreign Service -or the Argentine Diplomats Union- and the Center for Studies on International Policy. She also served at various positions in Ministry of Foreign Relations and Worship, Argentina. She has also headed special Missions and attended meetings of the MERCOSUR consultation and Concertation Forum: Meeting of the Common Market Council and MERCOSUR Summits. Ambassador Ueltschi holds a degree of Law from Mendoza University. She is fluent in English, French and Italian and has a basic level of understanding of the Russian language.  MODERATOR   DEEPAK BHOJWANIAdviser, Latin America & Caribbean, Ananta Centre & Former Ambassador of India to Colombia, Venezuela and Cuba Ambassador Deepak Bhojwani joined the Indian Foreign Service (IFS) in 1978. He retired in February 2012. During his career, he was accredited as Ambassador in seven Latin American countries, resident in Colombia, Venezuela and Cuba, concurrent in Ecuador, Costa Rica, Cuba and the Dominican Republic, and was Consul General in Sao Paulo. He served abroad in three Continents – Asia (Indonesia and Malaysia), Europe (Spain and Czech Republic) and Latin America. In the Ministry of External Affairs, he served in the Divisions dealing with Administration; West Asia and North Africa; US and Canada; and had a brief stint at the United Nations. Ambassador Bhojwani also served as Private Secretary to the Prime Minister of India, Mr P.V.Narasimha Rao for two years from 1994 to 1996, and as Special Assistant to the Minister of State for External Affairs and for Science and Technology, Mr K.R.Narayanan, from 1985 till 1988. He writes extensively on Latin America and its relations with India. He has written a book published in 2015 titled ‘Latin America, the Caribbean and India: Promise and Challenge’. He is currently a Consultant for Latin America and the Caribbean through his firm LATINDIA

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