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LG Electronics India launched new Power Cut EverCool refrigerators the ability to retain cooling for up to seven hours without electricity plus retains freezing for two additional hours. Soon Kwon, LG’s MD, said the PCE technology is the outcome of two years of collaborative research by the company’s teams in India and South Korea. The main research finding was that Indian weather conditions, coupled with erratic power supply, caused heavy damage to (and wastage of) food at households.

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