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Canon India intensifies marketing plans
Launches a first-of-its kind Out-of-Home initiative in India

New Delhi, January 29, 2013: Canon India Pvt. Ltd., India’s No. 1 complete digital imaging company, today unveiled a first-of-its kind Out-of-Home initiative in India. Proving its reputation as a technology innovator, Canon India went a step further by setting up unique Neon Signs at International Airports in New Delhi, Bengaluru and Mumbai.

This is the first such initiative by any Japanese company in India. Designed by advertising giant, Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

Expressing his views on the launch, Mr. Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the Brand as well as the Company. As part of our Vision and Mission, we want people to be proud of associating themselves with the Canon Brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

Expressing his views, Dr. Alok Bharadwaj, Executive Vice President, Canon India said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today. An example of innovation and digital expertise, the Neon signs will help Canon stand out as a company which drives innovation in every aspect of its business – be it product or marketing. Initiatives like these also help improve the brand awareness and are an assurance of the long term commitments.”

In 2012, the company rolled out a new marketing campaign by roping in young Bollywood actress, Anushka Sharma, as the brand ambassador for Canon’s cameras. After it’s highly successful and innovative ‘What Makes Us Click’campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

Canon Hong Kong was also recognized for delivering the first revolving neon sign in Asia and LED lighting wall as part of the Symphony of Light Show in Hong Kong.

About Canon Inc.
Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 200,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6 billion (at an exchange rate of 78=US$1). Visit the Canon Inc. website at: www.canon.com

About Canon India
Canon India targets a growth of Rs. 1850 crore in 2012 which is 21% growth over last year. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products,  camcorders, cable ID printers and card printers.
Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people. Canon has approximately 400 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has over 93 own retail stores called the Canon Image Square across 48 cities in the country.  Canon’s service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centers and 37 Canon Care Centers.

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Vani Khurana/ Divya Sibal / Divij Krishna
Corporate Voice | Weber Shandwick

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