- Launches 26 new models for this summer season
- Unveils new ad campaign with Katrina Kaif, announcing 4th year of association with the starlet
- Aims to capture 20% market share in Split AC segment in FY 2013
- Planning to invest 120 crores for the AC segment in FY 2013
City, Date, 2013: Panasonic India, today expanded their range of ECONAVI air conditioners for the approaching summer season, based on their unique energy saving concept that makes the brand stand out from others. The ECONAVI range has now expanded to 7 categories and 19 models. In addition to the new product line up, Panasonic India has also released a new advertising campaign featuring Katrina Kaif. With this new campaign, the company hopes to make its presence felt as the innovator, the change-maker.
The ECONAVI technology along with revolutionary ‘Inverter Technology’ helps the air conditioning unit reach the desired temperature faster and also operate much efficiently than other air conditioners. With its new ‘Temperature Wave feature’ the ECONAVI AC’s now helps in energy savings up to 38%. The enhanced nanoe-G air purification system now comes with In-Filter Deactivation feature to give you a healthy life. These new models are available from January 2013 and priced between Rs. 21,990 to Rs 78,490. The other features include:
· Enhanced ECONAVI and nanoe-G on Premium Models
· Advance Features like Inverter Strength Indicator that measure air conditioner’s performance
· Introduction of a Standard 5 Star – Sapphire with Anti-Bacterial Filter
· Pearl and Ivory advances with new colors & Temperature Display along with other features
This is the time of the year when manufacturers rev up the marketing strategies around their summer centric products and with the kind of upsurge in competition in the segment, Panasonic has started early. The company also released a new advertising campaign featuring Katrina Kaif. Panasonic plans to run the TVC during major upcoming sporting events, budget session in the next few months. The campaign for 2013, focuses on leveraging the benefits of a very successful campaign in the year gone by, and taking it a notch up to further strengthen its product promise ‘One touch to change the future’.
The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 sec to 10 sec. Please find the link for TVC (English, 45 sec) - http://we.tl/JZIaMYLGEZ
Commenting on the expansion, Mr. Manish Sharma – Managing Director, Panasonic India stated, “We are quite excited about the new and improved AC line up of ECONAVI products. Panasonic aims to achieve our dream of becoming the No.1 market share in Split AC in year 2013 moving from the 14 percent market share in 2012 to 20 percent in 2013.” He further added that, “The new showcase is based on a good deal of research which simplifies the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus, the new communication sincerely explains how the ECONAVI AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings.”
Panasonic Home Appliances’ Brand Ambassador, Ms. Katrina Kaif added, “In my 4th year, I am delighted to be associated with Panasonic’s eco-friendly endeavors to change the way consumers use today’s technology. I had a lot of fun shooting the new ad and love the idea of portraying change which I am sure with resonate with the audience.”
Speaking on the expansion, Mr. Suresh Kumar Bandi – Divisional Deputy Managing Director, Home Appliances Business, Panasonic India said, “Panasonic continues to revolutionize the AC market in India with more and more innovative additions to our already expansive portfolio. With ECONAVI we further commit to helping consumers save energy and create a better and greener planet. And the new campaign is fresh and based on the idea of change which is a constant in today’s world and suits our message and audience.”
In addition to new ECONAVI technology, Panasonic products also come with revolutionary ‘Inverter Technology’ that helps the air conditioning unit reach the desired temperature faster and also operate much efficiently than non-inverter air conditioners. The company is all set to create revolution in the air-conditioning market of India with this wide range of innovative new products catering to the diverse needs of consumers by setting new benchmarks in energy saving measures and environment protection in India. Today’s launch of all new range of air conditioning solutions is a step to reinstate the same. Looking at the market potential in India, Panasonic intends to develop more and more products that can enhance and improve quality of life and address specific requirements of our Indian customers.
Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2013. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
Issued by Panasonic India | For media queries, please contact:
Panasonic India | Richa Sethi | +91 9560498765 | richa.sethi@in.panasonic.com
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