Panasonic bets big this festive season: Announces a slew of consumer offers

October 21, 2012

Panasonic bets big this festive season: Announces a slew of consumer offers

 

·         Eyes Rs. 1,200 crore turnover this festive season
·         Investing Rs. 100 crores on brand positioning and marketing activities

• Enchanting Dia Mirza inspires consumers to ‘Bring home a Panasonic’ this festive season

 
New Delhi, October 1^st, 2012: Panasonic India is betting big on this festive season and has rolled out a range of special offers under its nationwide campaign ‘Celebrations for Life’. These offers announced by Panasonic today in presence of their Eco brand ambassador Dia Mirza promises assured gifts for consumers looking for new purchases to commemorate the spirit of festivity. Panasonic is confident that this appealing campaign will play a big role in lifting the dampening sentiments created in the consumer durable space throughout the year with rupee depreciation and price hike.
As part of the festive bonanza, customers are being offered assured gifts on purchase of any Panasonic product ranging from television, air-conditioners, and refrigerators to washing machines and cameras.
Exciting offers under this festive campaign include
 
·         Bollywood Hungama voucher worth Rs. 10,000 wherein with every purchase of a Smart VIERA 3D TV, consumers can get free download of 2,000 songs and 3 months live streaming
·         Get Panasonic Rice Cookers, all-in-one printers on purchase of select VIERA TV models
·         10 Movie DVD pks. with all 1001 & above models.
·         On purchase of Lumix digital cameras, consumers can avail 4GB SD Card, Carry Pouch and 3 years warranty. An additional Battery (with select models) and two 8GB SD Cards to be given out with camcorders
 
Panasonic is giving out attractive hampers such as branded dinnerware, glassware and other striking gifts with the purchase of Panasonic Refrigerators, Microwaves and Washing Machines. With these and much more, Panasonic urges consumers to celebrate with them and avail various alluring offers on each purchase valid from September 21^st, 2012 to November 18^th, 2012.
Present at the occasion, Mr. Daizo Ito – President, Panasonic India said, “It is well known that no other country holds so many festivals of antiquity with such joy as does India and this is what makes it a great nation. Panasonic is committed to the Indian market and that buying new products during this time is considered auspicious. Thus we are announcing a variety of consumer schemes and offers on purchase of a wide range of products”
Gracing the occasion, Panasonic Eco Ideas ambassador, Dia Mirza said, “I am thrilled to be a part of Panasonic’s Eco Ideas initiative to bring a healthier future. The lead role that Panasonic has undertaken for collaborating with communities, encouraging individuals to assume greater responsibility towards environment by adopting energy saving lifestyles besides working on innovative technologies & eco-conscious products to make greener societies is commendable.” She further added, “Celebrations for life campaign introduced today is apt for consumers, as in every part of India, festivals can easily be associated with merriment and Panasonic is making sure to be part of everyone’s celebrations through these enthralling offers and products.”
 
Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India stated, “As the season of celebrations is about to start, we at Panasonic India are delighted to add to the festive spirit with several enthralling schemes for our customers. We have announced various offers so that our consumers can enjoy the festivities with the latest Panasonic offerings in a pocket-friendly manner. Through these offers, we are targeting a turnover of Rs. 1200 crores nationally this festive season”.
As part of channel support programme during festive celebrations, Panasonic has also designed special offers that will enable channel to get maximum benefits from Panasonic products.
At Panasonic, designers and engineers constantly endeavor to design and develop products that ensure better quality, enhanced features and most importantly value for money for the customers. Panasonic, being an environment conscious organization not only develops eco friendly products but also technologies embedded with “Eco ideas” which provides solutions to make everyday home and business life simpler, convenient and energy efficient. Under its global eco ideas program Panasonic also encourages customers to live eco-conscious lifestyles with an aim to reduce CO2 emissions in households and manufacturing units

Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.

About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD &
Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The
Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012.
For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
 
Issued by Panasonic India | For media queries, please contact:
Panasonic India | Richa Sethi | +91 9560498765 | richa.sethi@in.panasonic.com
Genesis Burson-Marsteller | Malvika Sinha | +91 9873382955 | malvika.sinha@bm.com