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With an investment Rs 450 crores, Amul dedicates India’s largest dairy to NCR

With an investment Rs 450 crores, Amul dedicates India’s largest dairy to NCR  
-  Shri Sharad Pawar inaugurated the Dudhmotisagar Dairy that has a capacity of 30 lac litres per day   
 
October 24, 2012,  
Shri Sharad Pawar, Hon. Minister of Agriculture and Food Processing, Government of India inaugurated  Dudhmotisagar Dairy, India’s largest dairy with a capacity of 30 lac litre per day at Dharuhera, Haryana on 24th October 2012.  Shri Bhupinder Singh Hooda, Hon. Chief Minister of Haryana was the Chief Guest at the function  presided over by Shri Vipul Chaudhary, Chairman, Gujarat Cooperative Milk Marketing Federation and Mehsana District Cooperative Milk Producers Union Limited. Over 3000 milk producers of Mehsana district, Gujarat attended the function.   
The dairy plant has been set up by India’s largest dairy cooperative Mehsana District Cooperative Milk Producers Union for processing and packing Amul Milk, Dahi, Buttermilk and other fresh products for the consumers in the National Capital Region (NCR) of Delhi.  
 
Speaking at the inauguration, Shri Vipul Chaudhary said, “We are confident that the new facility will further strengthen Amul’s stronghold in the domestic dairy market. It will be a major boost for the consumers in the fast growing milk market of NCR.” 
 
Amul is currently marketing 24 lac litres of milk every day in the NCR Region. It is the market leader in the pouch milk market segment.  The current pouch milk market of NCR is approx 50 lac litres per day(llpd). The other players are Mother Dairy, Delhi (19 llpd), DMS (3 llpd), Vita (1.5 llpd) and private brands like Paras, Dairy Best etc (4 llpd).  
The new Dudhmotisagar Dairy, Dharuhera will have a packing facility of 30 lac litres of pouch milk, 2.5 lac litres of buttermilk per day in addition to probiotic lassi, yoghurt and curd. The total investment of the plant is approx Rs 450 crores.   
 
The new investment of Mehsana Union at Dharuhera is in addition to the current plant, Dudhmansagar dairy, with 10 lac litres per day capacity which is operational at Manesar, Haryana since 2005. It also manufactures icecreams and curd at the Manesar facility.  
 
Mr Chaudhary added, “Amul’s own total packing capacity will touch 50 llpd by 2013. This will ensure supply of good quality pure milk to the citizens of NCR.”  
NCR is world’s largest urban agglomeration by area (34,000 sq km) and 2nd largest by population. As per the National Capital Region Planning Board, the current total population of NCR is approx 500 lacs. At approx 60% urban NCR population, the milk market size of 90 lac litres per day. The NCR population is projected to grow at a very rapid rate and touch 6.5 crores by 2021. So, with 70% urbanization by 2021, the milk market size of NCR will grow to 140 lac litres per day at current rate of consumption.  
 
It may be noted that NCR as a concept was first mooted 50 years back in 1962. The Delhi Milk Scheme was commissioned in 1959 and Mother Dairy’s Patparganj plant was put up in 1974. No new large investment in a dairy plant has been done in NCR for last two decades except Mehsana Union’s Manesar plant of 10 lac litres per day capacity in 2005.  Thus this new 30 lakh litres per day capacity at Dudhmotisagar Dairy will help meet the demands of the consumers in the fast growing milk market of NCR. 
*****  
About Mehsana Union: Mehsana District Cooperative Milk Producers Union Ltd., Mehsana popularly known as Dudhsagar dairy was established in 1960. Mehsana Union is the largest dairy union of India with annual sales turnover exceeding Rs 3000 crores and farmer membership of 5.4 lac milk producers. It procured an average of 21 lac litres of milk per day within Gujarat and outside in 2011-12. It has dairy plants in Mehsana district and 2 large dairies in Haryana viz. Dudhmansagar dairy, Manesar and Dudhmotisagar dairy, Dharuhera which supply Amul milk and products to the NCR market.   
About GCMMF: Gujarat Cooperative Milk Marketing Federation is India’s largest food products marketing organization with annual sales turnover of Rs 11,700 crores. 17 district unions with a network of 16,200 village dairy cooperative societies and 32 lac farmer membership are affiliated to the Federation. GCMMF procures and markets an average of 125 lac litres of milk per day. It is a market leader in all dairy product categories in India.   

For further information contact:
R.S Sodhi
Managing Director, Gujrat Milk Marketing Federation
Tel No:  09375032201

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