Bike Festival of India reaches Mumbai, achieves first Milestone

5092014

The longest Safety Ride which will map all corners of India in an effort to promote safe biking today covered 1705kms

4 September 2014, Mumbai: The National Safety Ride, an initiative weaved under the ambit of the Bike Festival of India, South Asia’s largest Bike Festival in association with Rhiti Sports Management and Event Capital today completed its first leg after reaching Mumbai. With the mission to create awareness on safe riding in the city, the Riders visited iconic locations in the city and halted at the Triumph Motorcycle Dealership in Andheri to interact with the biking enthusiasts. So far the riders have covering 1705 kms in just a week. The cities covered so far are Jaipur, Udaipur, Ahmedabad, and Vapi.

From here the riders will be heading to Pune, Chennai, Bangalore, Hyderabad, Cochin, Kolkata and Chandigarh. During this exciting awareness ride, the riders will be covering a total of 8000 + kms over a span of 30 days. BFI will also host ‘Brotherhood Safety Meet’ across the cities, where various motorcycle clubs will meet & greet the STAR Riders.

BFI National safety ride is a month long safety awareness ride which was successfully flagged of on the 31^st of August by Ishant Sharma, Indian Cricketer in New Delhi and will end at the Budh International Circuit, Greater Noida on 29th September. The National safety Ride includes six male and three female bike enthusiasts on Triumph Motorcycles – the official bike partner of National Safety Ride – in a nationwide ride in an attempt to spread awareness on safe biking. The official BFI ‘National Safety Riders’ riders are Rahul Sharma, Rohan Monga, Jaspreet Aiden, R Venkat Raman, Sheetal Bidaye, Urvashi Patole, Pratish Ambekar,  Anjaly Rajan and Sunil Gupta.

India’s cricket legend and bike aficionado, MS Dhoni is the face of the Bike Festival of India. He owns the only Hellcat in the whole of Asia along with a range of other super bikes which will also be unveiled for bike enthusiasts and Dhoni’s fans during the Festival. Being a passionate biker himself, MS Dhoni owns a Ducati, Harley Davidson, Ninja Kawasaki, Yamaha Thundercat, Enfield Mechismo & a Yamaha RXZ-135. MS Dhoni will be present at the end of the Safety Ride to felicitate the riders with a badge & certificate that shall be a lifetime memory with the riders.

Bike Festival of India (BFI) is a unique platform for biking enthusiasts to come together, to be a part of this first-of-its-kind biking adventure in India that accentuates on the importance of safe biking. South East Asia’s leading biking festival will bring together over 120 biking communities from across the nation to participate in a series of events as part of the festival whose finale will be held in October this year at the Mecca of motorsports in India– the Buddh International Circuit.

Mr Arun Pandey, CMD, Rhiti Sports said, “Through BFI National Safety Ride will touch every nook and corner of the country with an aim to promote safe biking and most importantly use of helmets. The youth of our country form an integral part of the biking community and play a crucial role in spreading the awareness on abiding the safety norms. The rider during the safety ride will be interacting with youth of every city and biking enthusiasts and encourage them to ride safely”.

Mr Alok Jalan, MD, Laqshya Media Group, quoted, “We intend to create the largest IP in the biking space which caters to the whole biking community in India and take this to a much larger level. This IP is not only biking and adventure but also lot of entertainment and fun for the youth and biking enthusiasts.”

Mr Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt Ltd, commented, “Triumph Motorcycles is proud to associate with BFI as the official safety ride sponsor. Owning a motorcycle is just the beginning of a beautiful relationship, riding safe ensures that relationship last forever.  We at Triumph want riders to be well aware of the importance of safe and responsible riding, I think it is a great opportunity to educate and make more and more bikers ride safe every day”

 Mr. Vikram Shankar and Ikjot Singh, convenors of BFI, “Through National safety ride, we not only create awareness on safe biking but also get an opportunity to engage with bikers across the country thus building our community and gearing them up for the mega bike festival which will take them to an international platform.”