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Reuters Institute Publishes Digital News Report 2015

The Digital News Report 2015 reveals new insights about digital news consumption based on a representative survey of online news consumers conducted by YouGov.

The 2015 report contains unique data and analysis about the move to mobile, the rise of video, the growth of social discovery and the prospects for native advertising. It includes analysis from Emily Bell on the role of digital intermediaries; BBC Director of News, James Harding on fragmentation of news consumption; and Robert G. Picard on the business outlook for paid content.

Read more from the Reuters Institute
ON THE TOW BLOG
What the 2015 Digital News Report Says About The USA's News Landscape
Fergus Pitt

The 2015 Digital News Report gives readers a comprehensive and dependable picture of the news ecosystem in the USA; what’s happening now, the trends, and comparisons with key global markets.

The Tow Center for Digital Journalism is pleased to be the US partner for the Reuters Institute Digital News Report, a survey of more than 20,000 news consumers across 12 countries, including 2,295 people in the USA. This international, yearly research has produced a valuable resource as the industry continues to navigate a changing world.

We can see year on year data about the brands that audiences value, which devices they’re using, video uptake, social distribution, and - crucially - the behaviors and attitudes towards key revenue sources; subscriptions, display ads and native advertising.

Read the blog post here
TOW CENTER REPORTS
Reuters Institute Digital News Report 2015
Nic Newman with David A.L. Levy and Rasmus Kleis Nielsen

NewsLynx: A Tool for Newsroom Impact Measurement
Michael Keller and Brian Abelson

The Traffic Factories
Caitlin Petre
TOW CENTER IN THE NEWS
Digital news consumers increasingly control how they view content
Columbia Journalism Review

Emily Bell to give keynote speech at July's news:rewired
Journalism.co.uk

Who's afraid of a big bad algorithm?
Columbia Journalism Review
 
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